{"id":2263,"date":"2021-05-03T20:58:42","date_gmt":"2021-05-03T20:58:42","guid":{"rendered":"https:\/\/linkingpress.com\/?p=2263"},"modified":"2021-05-03T20:59:40","modified_gmt":"2021-05-03T20:59:40","slug":"conseguir-backlinks-de-calidad","status":"publish","type":"post","link":"https:\/\/www.linkingpress.com\/es\/conseguir-backlinks-de-calidad\/","title":{"rendered":"Conseguir backlinks de calidad: \u00bfpor qu\u00e9 debes hacerlo?"},"content":{"rendered":"

Si no sabes qu\u00e9 es un backlink y por qu\u00e9 debes conseguir backlinks de calidad, es necesario que lo sepas ya. Tambi\u00e9n es indispensable que conozcas los medios m\u00e1s eficientes para encontrarlos. Todo esto lo descubrir\u00e1s a continuaci\u00f3n.<\/p>\n\n\n\n

\u00bfQu\u00e9 son los backlinks y cu\u00e1l es su importancia?<\/strong><\/h2>\n\n\n\n

Los backlinks son todos aquellos enlaces que se encuentran en sitios web y que apuntan hacia webs de terceros.<\/p>\n\n\n\n

Por ejemplo: si tienes un blog sobre Marketing Online, y cualquier otro tipo de sitio web incluye en su contenido un enlace hacia tu blog, eso significa que tu blog ha tenido un nuevo backlink.<\/p>\n\n\n\n

Su importancia radica en que juegan un papel esencial en una estrategia SEO, pues contribuyen a que una web tenga un mejor posicionamiento en los buscadores. Sin embargo, para potenciar dicho posicionamiento web, debes conseguir backlinks de calidad.<\/p>\n\n\n\n

\u00bfC\u00f3mo conseguir backlinks de calidad?<\/strong><\/h2>\n\n\n\n

Hay diversas maneras de conseguir backlinks de calidad. No obstante, te presentaremos las m\u00e1s comunes y eficaces:<\/p>\n\n\n\n

Crea contenido \u00fatil<\/strong><\/h3>\n\n\n\n

Es la opci\u00f3n m\u00e1s recomendada (y tambi\u00e9n menos f\u00e1cil) porque es la manera natural de conseguir backlinks de calidad.<\/p>\n\n\n\n

La raz\u00f3n se debe a que si el contenido que publicas aporta valor, o sea, que vale la pena consumirlo, no habr\u00e1 duda de que los usuarios querr\u00e1n compartirlo o hacer menci\u00f3n por todo internet.<\/p>\n\n\n\n

Haz Guest Posting<\/strong><\/h3>\n\n\n\n

El Guest Posting b\u00e1sicamente es una colaboraci\u00f3n entre un blog y otro.<\/p>\n\n\n\n

Consiste en ponerte en contacto con el propietario del blog y proponerle escribir un art\u00edculo para su blog. En ese art\u00edculo debe estar uno o dos enlaces que apunten hacia tu web.<\/p>\n\n\n\n

El propietario de ese blog te puede cobrar algo de dinero o simplemente hacer lo mismo que t\u00fa: escribir un art\u00edculo para tu blog con uno o dos enlaces hacia su web.<\/p>\n\n\n\n

Procura que el blog con el que vayas a trabajar tenga un buen Page Rank y que sea de tu mismo sector. As\u00ed los buscadores le dar\u00e1n m\u00e1s valor a los backlinks.<\/p>\n\n\n\n

Busca enlaces rotos<\/strong><\/h3>\n\n\n\n

Para conseguir backlinks de calidad de esta forma, haz una b\u00fasqueda de enlaces rotos en sitios web que tengan una buena puntuaci\u00f3n de Google y que se relacionen con tu nicho.<\/p>\n\n\n\n

Cuando detectes el sitio, contacta al due\u00f1o de la web o al administrador, e ind\u00edcale lo ocurrido. Asimismo, plant\u00e9ale sustituirlo por un enlace que redirija a los usuarios a tu web.<\/p>\n\n\n\n

Analiza a tu competencia<\/strong><\/h3>\n\n\n\n

Mediante herramientas online como Ahrefs<\/a> o SEMrush podr\u00e1s rastrear otros sitios web, entre ellos, los de tu competencia. Por lo tanto, detectar\u00e1s c\u00f3mo han adquirido sus enlaces entrantes.<\/p>\n\n\n\n

Usa los medios sociales<\/strong><\/h3>\n\n\n\n

Es una de las t\u00e9cnicas m\u00e1s sencillas de emplear. Lo \u00fanico que debes hacer es incluir la URL de tu sitio web en las biograf\u00edas de tus perfiles en medios o redes sociales. Por ejemplo: Youtube, LinkedIn, Facebook, Instagram, Twitter, y en cualquier otra donde tanto tu p\u00fablico objetivo como\u00a0t\u00fa est\u00e9n presentes.<\/p>\n\n\n\n

Comenta cu\u00e1l de estos m\u00e9todos para conseguir backlinks de calidad sueles aplicar y por qu\u00e9. Y si conoces otro modo, tambi\u00e9n escr\u00edbelo en los comentarios.<\/p>","protected":false},"excerpt":{"rendered":"

Si no sabes qu\u00e9 es un backlink y por qu\u00e9 debes conseguir backlinks de calidad, es necesario que lo sepas ya. Tambi\u00e9n es indispensable que conozcas los medios m\u00e1s eficientes para encontrarlos. Todo esto lo descubrir\u00e1s a continuaci\u00f3n. \u00bfQu\u00e9 son los backlinks y cu\u00e1l es su importancia? Los backlinks son todos aquellos enlaces que se […]<\/p>\n","protected":false},"author":5,"featured_media":2264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109,107],"tags":[152,40,57],"class_list":["post-2263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionamiento-web","category-spanish","tag-backlink","tag-backlinks","tag-seo"],"aioseo_notices":[],"yoast_head":"\nConseguir backlinks de calidad: \u00bfpor qu\u00e9 debes hacerlo?<\/title>\n<meta name=\"description\" content=\"Para mejorar la clasificaci\u00f3n de tu sitio web en Google, debes conseguir backlinks de calidad. 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