{"id":2246,"date":"2021-04-30T01:51:40","date_gmt":"2021-04-30T01:51:40","guid":{"rendered":"https:\/\/linkingpress.com\/?p=2246"},"modified":"2021-04-30T01:58:50","modified_gmt":"2021-04-30T01:58:50","slug":"seo-spider-arana-web","status":"publish","type":"post","link":"https:\/\/www.linkingpress.com\/es\/seo-spider-arana-web\/","title":{"rendered":"SEO Spider: la ara\u00f1a web de Screaming Frog para ordenadores"},"content":{"rendered":"<p>En primer lugar, debes tener claro que Screaming Frog no es una herramienta SEO online como <a href=\"https:\/\/www.linkingpress.com\/es\/semrush-herramienta-seo\/\">SEMrush<\/a>, Ubersuggest o Ahrefs, por ejemplo. M\u00e1s bien es una agencia de Marketing con sede en Reino Unido. La misma tiene m\u00e1s de 9 a\u00f1os en el mercado, pues fue fundada en 2011. Su popularidad se debe a los servicios y herramientas que ofrece, siendo la m\u00e1s renombrada SEO Spider.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfEn qu\u00e9 consiste SEO Spider?<\/strong><\/h2>\n\n\n\n<p>Es un programa para ordenadores, cuya forma de operar es similar a una ara\u00f1a web (conocido tambi\u00e9n como indexador web, rastreador web o crawler). Es por ello que el nombre completo de este software es Screaming Frog SEO Spider.<\/p>\n\n\n\n<p>Con base en lo anterior, su fin es explorar detalladamente un sitio web mediante tales ara\u00f1as para obtener informaci\u00f3n sobre los siguientes aspectos: indexaci\u00f3n, rastreo y posicionamiento del contenido de dicha web; y posteriormente arrojar un reporte de lo analizado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 puedes hacer con SEO Spider?<\/strong><\/h2>\n\n\n\n<p>Son varias las acciones que puedes ejecutar a trav\u00e9s de este programa. Pero te hablaremos de 3 en concreto:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>An\u00e1lisis de tu sitio web y de tu competencia<\/strong><\/h3>\n\n\n\n<p>Por supuesto, una de las principales actividades que puedes hacer es analizar sitios web. Conseguir\u00e1s un informe acerca de im\u00e1genes, t\u00edtulos, linkbuilding, meta descripciones, archivos sitemap.xml y robots.txt, entre otros datos de gran relevancia para mejorar tu posicionamiento web.<\/p>\n\n\n\n<p>En pocas palabras, puedes hacer en tiempo r\u00e9cord una auditor\u00eda SEO como todo un profesional en la materia, pues te mostrar\u00e1&nbsp; los errores que presenta tu sitio web en torno al SEO On Page y los solucionar\u00e1. As\u00ed obtendr\u00e1s una mejor clasificaci\u00f3n en los motores de b\u00fasqueda.<\/p>\n\n\n\n<p>Por otro lado, puedes realizar an\u00e1lisis de los sitios web de tu competencia para saber c\u00f3mo se comporta. Eso te permitir\u00e1 estar al tanto de a qu\u00e9 te enfrentar\u00e1s y as\u00ed cambiar tu estrategia (si es necesario).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Auditor\u00eda de redirecciones<\/strong><\/h3>\n\n\n\n<p>Durante la migraci\u00f3n de un dominio se suele utilizar la redirecci\u00f3n 301 con el objeto de que los visitantes al ingresar en una p\u00e1gina antigua no se topen con el error 404. Igualmente se tiende a emplear al momento en que una web cambia su estructura de URLs.<\/p>\n\n\n\n<p>No obstante, es habitual que sucedan diversos errores en dichas redirecciones. Pero si usas SEO Spider podr\u00e1s hacerle frente a este posible problema y tener la certeza de que todo marchar\u00e1 bien en relaci\u00f3n con las redirecciones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Edici\u00f3n de t\u00edtulos y meta descripciones<\/strong><\/h3>\n\n\n\n<p>Tanto el t\u00edtulo como la meta descripci\u00f3n de una p\u00e1gina juegan un papel relevante en los motores de b\u00fasqueda ya que permiten que los buscadores comprendan su contenido.<\/p>\n\n\n\n<p>Precisamente SEO Spider posee la funci\u00f3n de editar ambos elementos de una p\u00e1gina directamente desde el software.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Versi\u00f3n gratuita y de pago de SEO Spider<\/strong><\/h2>\n\n\n\n<p>La <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\">aplicaci\u00f3n<\/a> est\u00e1 disponible en una versi\u00f3n gratis con funciones limitadas y una de pago sin ninguna restricci\u00f3n. Esta \u00faltima es perfecta para ti si te dedicas a la consultor\u00eda SEO. El coste que debes pagar por la licencia de 1 a\u00f1o es de 149 euros.<\/p>\n\n\n\n<p>\u00bfTienes una Mac, PC u ordenador con Linux? Entonces puedes utilizar Screaming Frog SEO Spider.<\/p>\n\n\n\n<p>Si te parece interesante o ya has usado este software, cu\u00e9ntanos tu experiencia en los comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>En primer lugar, debes tener claro que Screaming Frog no es una herramienta SEO online como SEMrush, Ubersuggest o Ahrefs, por ejemplo. M\u00e1s bien es una agencia de Marketing con sede en Reino Unido. La misma tiene m\u00e1s de 9 a\u00f1os en el mercado, pues fue fundada en 2011. Su popularidad se debe a los [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109,107],"tags":[57,150,151],"class_list":["post-2246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionamiento-web","category-spanish","tag-seo","tag-seo-spider","tag-sitio-web"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO Spider: la ara\u00f1a web de Screaming Frog para ordenadores<\/title>\n<meta name=\"description\" content=\"SEO Spider es un programa para ordenadores que te permitir\u00e1 mejorar la clasificaci\u00f3n de tu sitio web en los motores de b\u00fasqueda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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