{"id":2008,"date":"2021-04-23T03:45:25","date_gmt":"2021-04-23T03:45:25","guid":{"rendered":"https:\/\/linkingpress.com\/?p=2008"},"modified":"2024-10-23T11:48:08","modified_gmt":"2024-10-23T11:48:08","slug":"google-search-console","status":"publish","type":"post","link":"https:\/\/www.linkingpress.com\/es\/google-search-console\/","title":{"rendered":"Google Search Console: una herramienta gratis para posicionar p\u00e1ginas web"},"content":{"rendered":"

\u00bfQuieres posicionar p\u00e1ginas web<\/strong> utilizando herramientas gratuitas? Entonces utiliza Google Search Console. Con ella podr\u00e1s mejorar el SEO de tu sitio web. Adem\u00e1s, se encargar\u00e1 de avisarte los errores que pueda presentar y las soluciones correspondientes para preservar tu ranking en Google.<\/p>\n\n\n\n

Conoce con m\u00e1s detalles lo que conseguir\u00e1s cuando la uses.<\/p>\n\n\n\n

Principales funciones de Google Search Console<\/strong><\/h2>\n\n\n\n

Google Search Console ofrece un conjunto de herramientas y diferentes informes que contribuyen a posicionar p\u00e1ginas web<\/strong>. De esa manera, permite generar m\u00e1s tr\u00e1fico, interacci\u00f3n con los usuarios y conversiones.<\/p>\n\n\n\n

En l\u00edneas generales, con Google Search Console podr\u00e1s:<\/p>\n\n\n\n

  • Conocer cu\u00e1les son las p\u00e1ginas de tu web que cuentan con recursos bloqueados.<\/li>
  • Examinar y monitorizar el rendimiento de tu web. O sea, podr\u00e1s saber c\u00f3mo se comporta tu sitio web no solo en la versi\u00f3n escritorio sino tambi\u00e9n en la versi\u00f3n m\u00f3vil de los usuarios.<\/li>
  • Eliminar todas las p\u00e1ginas que no quieras que les aparezcan a los internautas en las SERPs.<\/li>
  • Analizar de manera distinta el tr\u00e1fico de tu web. (Es diferente frente al modo en que lo hace Google Analytics).<\/li>
  • Calcular el ratio de cliqueo o CTR (Click Trough Rate).<\/li>
  • Verificar si Google sabe que tus p\u00e1ginas web existen y tener seguridad de que aparecer\u00e1n en las SERPs. Esto lo sabr\u00e1s comprobando el funcionamiento de los archivos robots.txt y sitemap.<\/li>
  • Reconocer los backlinks y los enlaces internos.<\/li>
  • Enviar p\u00e1ginas nuevas con la finalidad de que el robot de rastreo de Google las indexen.<\/li><\/ul>\n\n\n\n

    A su vez, te conceder\u00e1 otros beneficios sobre posicionar p\u00e1ginas web<\/strong>. <\/p>\n\n\n\n

    Espec\u00edficamente sobre tu sitio web lograr\u00e1s: mejorar su estructura, hallar problemas de seguridad, determinar los errores que obstaculizan su buen funcionamiento, detectar las p\u00e1ginas que est\u00e1n obteniendo una mejor clasificaci\u00f3n en Google junto con qu\u00e9 keywords, y saber cu\u00e1les son las p\u00e1ginas con m\u00e1s \u00e9xito.<\/p>\n\n\n\n

    4 m\u00e9tricas que debes considerar con regularidad<\/strong><\/h2>\n\n\n\n

    Con base en las funciones que te ofrece Google Search Console, es indispensable que cada mes eval\u00faes las siguientes m\u00e9tricas desde dicho servicio:<\/p>\n\n\n\n

    1. Impresiones:<\/strong> es la cantidad de veces que una p\u00e1gina de tu web apareci\u00f3 en las SERPs de Google. Conocer las impresiones te permitir\u00e1 saber qu\u00e9 tanto el motor de b\u00fasqueda est\u00e1 considerando tu contenido.<\/li>
    2. Clics:<\/strong> es la cantidad de clics que reciben las p\u00e1ginas de tu web al momento de aparecer en las SERPs de Google. O sea, te servir\u00e1 para saber qu\u00e9 tan atractivos son los t\u00edtulos de tus contenidos.<\/li>
    3. CTR:<\/strong> es la conexi\u00f3n de las impresiones con los clics. Es decir, el CRT te indicar\u00e1 el porcentaje de impresiones que genera un clic.<\/li>
    4. Posici\u00f3n:<\/strong> se trata del lugar promedio que tienen tus p\u00e1ginas web en las SERPs de Google.<\/li><\/ol>\n\n\n\n

      Si quieres aumentar las posibilidades de posicionar p\u00e1ginas web<\/strong> a trav\u00e9s de esta herramienta de Google y gozar de toda la cantidad de excelentes funciones que ofrece, empieza dando el primer paso: ingresar en la p\u00e1gina oficial de esta herramienta y dar de alta a tu sitio web. Solo necesitas tener una cuenta en Google y agregar tu p\u00e1gina web. Y listo, el servicio comenzar\u00e1 a arrojarte informaci\u00f3n de gran valor.<\/p>\n\n\n\n

      \u00bfCrees que vale la pena utilizar Google Search Console? D\u00e9janos tu respuesta en los comentarios.<\/p>","protected":false},"excerpt":{"rendered":"

      \u00bfQuieres posicionar p\u00e1ginas web utilizando herramientas gratuitas? Entonces utiliza Google Search Console. Con ella podr\u00e1s mejorar el SEO de tu sitio web. Adem\u00e1s, se encargar\u00e1 de avisarte los errores que pueda presentar y las soluciones correspondientes para preservar tu ranking en Google. Conoce con m\u00e1s detalles lo que conseguir\u00e1s cuando la uses. Principales funciones de […]<\/p>\n","protected":false},"author":5,"featured_media":2009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109,107],"tags":[112,132,57],"class_list":["post-2008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionamiento-web","category-spanish","tag-google","tag-google-search-console","tag-seo"],"aioseo_notices":[],"yoast_head":"\nGoogle Search Console: Herramienta Gratis para Posicionar Webs<\/title>\n<meta name=\"description\" content=\"Google Search Console se encargar\u00e1 de avisarte los errores que pueda presentar tu sitio web para preservar tu ranking en Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.linkingpress.com\/es\/google-search-console\/\" \/>\n<meta property=\"og:locale\" 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