{"id":1855,"date":"2021-03-31T03:18:48","date_gmt":"2021-03-31T03:18:48","guid":{"rendered":"https:\/\/linkingpress.com\/?p=1855"},"modified":"2024-09-30T17:39:03","modified_gmt":"2024-09-30T17:39:03","slug":"tipos-de-concordancia","status":"publish","type":"post","link":"https:\/\/www.linkingpress.com\/es\/tipos-de-concordancia\/","title":{"rendered":"Tipos de concordancia de keywords en Google Ads"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Si quieres limitar las palabras clave por las que tus anuncios puedan aparecer en las SERPs, debes escoger entre los tipos de concordancia de keywords que Google Ads pone a tu disposici\u00f3n. De esa manera, no malgastar\u00e1s tu inversi\u00f3n, por el contrario, aumentar\u00e1s las posibilidades de que tus anuncios tengan un mayor \u00e9xito.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Concordancia de palabras claves en Google Ads | Cu\u00e1les son y c\u00f3mo funcionan los tipo de concordancia\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/wPQzvdAMFCI?start=95&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Los tipos de concordancia de Google Ads<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads establece 3 tipos de concordancia de palabras clave para los anuncios. Las diferencias entre cada una de ellas pueden ser muy sutiles. Compru\u00e9balo en seguida:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Concordancia amplia<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este tipo de concordancia permite que Google <a href=\"https:\/\/www.linkingpress.com\/es\/seo-branding-services\/\">muestre los anuncios en los resultados de las b\u00fasquedas que guarden relaci\u00f3n con la keyword que hayas seleccionado<\/a>. \u00a0Es decir, no es necesario que los internautas coloquen exactamente tu keyword para que les aparezcan tus anuncios. Bien puede ser igual o una parecida, como un sin\u00f3nimo; aquellas que el motor de b\u00fasqueda determine como similares, que tengan errores ortogr\u00e1ficos, que est\u00e9n en singular o plural, o que est\u00e9n en un orden diferente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo: supongamos que la palabra clave de tu anuncio es: <em>\u201crecetas dieta mediterr\u00e1nea\u201d<\/em>. El anuncio le aparecer\u00e1 a los usuarios que coloquen dicha palabra clave en sus b\u00fasquedas. Pero es posible que Google tambi\u00e9n les muestre tu anuncio si escriben en el buscador: <em>\u201ccocina mediterr\u00e1nea dietas\u201d<\/em>, <em>\u201crecetas de comida de dieta mediterr\u00e1nea\u201d<\/em>, <em>\u201cdieta mediterr\u00e1nea postres\u201d<\/em> o <em>\u201ccocina mediterr\u00e1nea postres\u201d<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De los 3 tipos de concordancia que existen, esta es la que Google le asignar\u00e1 por defecto a todas tus palabras clave, a menos que determines otra concordancia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Concordancia de frase<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En comparaci\u00f3n con la concordancia amplia, esta es m\u00e1s precisa ya que tus anuncios solo se activar\u00e1n si en las b\u00fasquedas de los usuarios se encuentra tu keyword en el orden que la fijaste. Por lo tanto, este no debe estar alterado con una palabra adicional en medio, por ejemplo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, no importa que en las b\u00fasquedas tu keyword vaya acompa\u00f1ada de otras palabras, bien sea adelante o despu\u00e9s; que se escriba en singular o plural, o con abreviaciones. El principal requisito es que se respete el orden original.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo: piensa que tu palabra clave es <em>\u201ccursos de ingl\u00e9s\u201d<\/em>. Tu anuncio se le mostrar\u00e1 a los usuarios que en efecto escriban en el buscador: <em>\u201ccursos de ingl\u00e9s\u201d<\/em>. Sin embargo, tambi\u00e9n aparecer\u00e1 en estas b\u00fasquedas: <em>\u201cmejores cursos de ingl\u00e9s\u201d<\/em>, <em>\u201ccursos de ingl\u00e9s gratis\u201d<\/em> o <em>\u201ccursos de ingl\u00e9s online\u201d. <\/em>&nbsp;No obstante, tus anuncios no se mostrar\u00e1n si escriben: <em>\u201ccursos para aprender ingl\u00e9s\u201d<\/em> o <em>\u201ccursos online de ingl\u00e9s\u201d<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Concordancia exacta<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como su nombre lo indica, de la variedad de tipos de concordancia, la exacta es la m\u00e1s espec\u00edfica. Los es porque tus anuncios aparecer\u00e1n en los resultados de las b\u00fasquedas de los usuarios que contengan &#8220;exactamente&#8221; tu keyword.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No es tan exacta porque incluso tus anuncios pueden aparecer en las SERPs cuya intenci\u00f3n de b\u00fasqueda sea igual que la de tu keyword. Esto significa que Google no tomar\u00e1 en cuenta si los usuarios escriben tu keyword en singular o plural. Tampoco afectar\u00e1 si la escriben con o sin errores ortogr\u00e1ficos y acentos, o en un orden distinto. Asimismo, no influir\u00e1 si escriben tu keyword incluyendo art\u00edculos, preposiciones, conjunciones u otras palabras que no repercutan en la intenci\u00f3n de b\u00fasqueda del usuario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo: imagina que tu keyword es <em>\u201cjeans hombres\u201d<\/em>. Es posible que tu anuncio aparezca en las siguientes b\u00fasquedas: <em>\u201cjeans para hombres\u201d <\/em>o <em>\u201cjeans para caballeros\u201d<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como lo notaste, los tipos de concordancia de Google Ads pueden generar un poco de confusi\u00f3n. La raz\u00f3n principal se debe a las similitudes que comparten y por las delgadas diferencias que mantienen. As\u00ed que si tienes alguna duda, d\u00e9janosla en los comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Si quieres limitar las palabras clave por las que tus anuncios puedan aparecer en las SERPs, debes escoger entre los tipos de concordancia de keywords que Google Ads pone a tu disposici\u00f3n. De esa manera, no malgastar\u00e1s tu inversi\u00f3n, por el contrario, aumentar\u00e1s las posibilidades de que tus anuncios tengan un mayor \u00e9xito. Los tipos [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109,107],"tags":[119,120,112,118],"class_list":["post-1855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionamiento-web","category-spanish","tag-ads","tag-concordancia","tag-google","tag-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tipos de concordancia de keywords en Google Ads<\/title>\n<meta name=\"description\" content=\"Google Ads establece tres tipos de concordancia de palabras clave para mostrar anuncios. Si escoges la adecuada, tu ROI ser\u00e1 mayor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.linkingpress.com\/es\/tipos-de-concordancia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tipos de concordancia de keywords en Google Ads\" \/>\n<meta property=\"og:description\" content=\"Google Ads establece tres tipos de concordancia de palabras clave para mostrar anuncios. 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