{"id":1815,"date":"2021-03-27T03:19:04","date_gmt":"2021-03-27T03:19:04","guid":{"rendered":"https:\/\/linkingpress.com\/?p=1815"},"modified":"2024-09-30T16:59:59","modified_gmt":"2024-09-30T16:59:59","slug":"entidades-de-google","status":"publish","type":"post","link":"https:\/\/www.linkingpress.com\/es\/entidades-de-google\/","title":{"rendered":"Entidades de Google: \u00bfQu\u00e9 son y c\u00f3mo influyen en las SERPs?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u00bfHas hecho b\u00fasquedas en Google tipo: <em>\u201cpel\u00edculas de suspenso\u201d<\/em> y, adem\u00e1s de arrojarte resultados de p\u00e1ginas sobre esa frase clave, te aparece un carrusel de films? Seguramente, s\u00ed. La raz\u00f3n se debe a las entidades de Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto, el campo que abarca esta interesante forma de Google conocer tu intenci\u00f3n de b\u00fasqueda, va m\u00e1s all\u00e1. As\u00ed que desc\u00fabrelo, pues cada vez est\u00e1 tomando un mayor inter\u00e9s en los especialistas en SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es una entidad?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En base a la definici\u00f3n emitida por el gigante de b\u00fasquedas en internet, una <a href=\"https:\/\/patents.google.com\/patent\/US20160371385\">entidad<\/a> es:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cUna cosa o concepto que es singular, \u00fanico, bien definido y distinguible\u201d<\/em>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Dicho de otra forma, una entidad es una persona, ubicaci\u00f3n, fecha, celebraci\u00f3n, cargo pol\u00edtico, libro, pa\u00eds, objeto, animal, dominio, etc; que se vincula con otras entidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es decir, las entidades en s\u00ed se encargan de detectar \u201ccosas\u201d en los contenidos y crear una conexi\u00f3n entre ellas; como una inteligencia artificial que entiende m\u00e1s a fondo los contenidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cabe destacar que las entidades de Google no son un concepto nuevo. Por el contrario, fue implementado hace varios a\u00f1os, concretamente en 2012. Sin embargo, no es tan conocido ni aplicado como otras estrategias para tener una mejor clasificaci\u00f3n en Google, como el uso de keywords, por ejemplo. Aunque es cierto que est\u00e1 comenzando a tener m\u00e1s relevancia.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\ud83d\udcf0  Tutorial AN\u00c1LISIS DE ENTIDADES SEO | Kiwosan \ud83d\udd0e\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Jj_6s8kM728?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La influencia de las entidades de Google en las SERPs<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gracias a las entidades, Google puede &#8220;saber&#8221; lo que quieres encontrar al usar su buscador, pese a que tus b\u00fasquedas no sean precisas. Lo consigue al registrar una enorme cantidad de palabras que se relacionan entre s\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este sentido, la finalidad de las entidades de Google es que las respuestas a las b\u00fasquedas que hacen los usuarios (SERPs) sean m\u00e1s sencillas y espec\u00edficas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo: si en Google escribes <em>\u201cMadonna\u201d<\/em>, en efecto te aparecer\u00e1n varias p\u00e1ginas sobre Madonna. No obstante, ello no implica que para obtener resultados sobre Madonna debas escribir dicha palabra, ya que existe la posibilidad de que al hacer una b\u00fasqueda con otros t\u00e9rminos, Google te arroje resultados acerca de Madonna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por tanto, al escribir en el buscador <em>\u201cReina del Pop\u201d<\/em> o <em>\u201cThe Immaculate Collection\u201d<\/em>, te aparecer\u00e1n resultados relacionados con Madonna. Lo mismo sucede al escribir \u201c<em>Arnold Schwarzenegger\u201d <\/em>y <em>\u201cex gobernador de California\u201d<\/em>, <em>\u201cPedro S\u00e1nchez\u201d <\/em>y <em>\u201cpresidente de Espa\u00f1a\u201d<\/em>, <em>\u201cMichael Jackson\u201d <\/em>y <em>\u201cThriller\u201d<\/em>\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Factores para el posicionamiento de las entidades de Google<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es un hecho que Google va actualizando sus algoritmos, y la idea es ir a la par de esos avances para no quedarse desfasado ni disminuir las posibilidades de tener un <a href=\"https:\/\/www.linkingpress.com\/es\/seo-branding-services\/\">mejor posicionamiento web<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ello, vale la pena considerar los 4 elementos fijados por Google para el posicionamiento de las entidades, los cuales son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Relaci\u00f3n:<\/strong> se establece de acuerdo con la frecuencia del uso de una entidad acompa\u00f1ada de la otra. Esto significa que, si dos entidades se aluden con regularidad, Google las conectar\u00e1 y mostrar\u00e1 los mismos resultados.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Notabilidad:<\/strong> la notabilidad va a depender del valor de la entidad. Entonces, mientras m\u00e1s valor tenga la entidad y menor sea el valor del tema o categor\u00eda en la que est\u00e1 compitiendo, mayor ser\u00e1 su notoriedad.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Premios:<\/strong> es el factor que mide las condecoraciones importantes que ha obtenido una entidad: un Nobel, Oscar, Grammy&#8230;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contribuci\u00f3n:<\/strong> los enlaces y las rese\u00f1as son los principales indicadores para determinar la contribuci\u00f3n de una entidad en un tema. En consecuencia, una rese\u00f1a hecha por un especialista en el sector tendr\u00e1 m\u00e1s valor que la de un usuario com\u00fan.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para concluir: \u00bfQu\u00e9 otro ejemplo de entidades de Google conoces? D\u00e9janos tu respuesta en los comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfHas hecho b\u00fasquedas en Google tipo: \u201cpel\u00edculas de suspenso\u201d y, adem\u00e1s de arrojarte resultados de p\u00e1ginas sobre esa frase clave, te aparece un carrusel de films? Seguramente, s\u00ed. La raz\u00f3n se debe a las entidades de Google. Por supuesto, el campo que abarca esta interesante forma de Google conocer tu intenci\u00f3n de b\u00fasqueda, va m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109,107],"tags":[113,112,57],"class_list":["post-1815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionamiento-web","category-spanish","tag-entidades","tag-google","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Entidades de Google: \u00bfQu\u00e9 son y c\u00f3mo influyen en las SERPs?<\/title>\n<meta name=\"description\" content=\"Las entidades de Google son un concepto que surgi\u00f3 en 2012, pero es ahora que est\u00e1 tomando un mayor inter\u00e9s en los 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