Matt Cutts was director of Google’s web spam department and the company’s most notorious spokesperson on SEO issues. In this video he answers the question: What is Google’s view on using guest blogging to get backlinks?

Esta es su respuesta resumida (y editada) por nosotros:

“Esta es una pregunta que tiene varias formas de ser interpretada. Una es que el Guest Blogging de calidad vale la pena. Otra es que hay que tener cuidado de no llegar al extremo”.

Cutts gives a couple of examples of well-known journalists in the United States and a person who writes really well so that the effect of the Guest Blog is positive. It can be interpreted that he endorses the use of online media and blogs to improve SEO of a page.

He indicates that the extreme is when the same content with minor differences is sent to different sites on the internet. In general, these are low-quality websites that host any type of articles.

In these cases, you can get lots of links, but Google will not take them into account. It is not about publishing 300-word content on a lot of websites. Actually, it takes an effort to get something original and of value.

¿Cómo escribimos artículos patrocinados en Linkingpress?

En Linkingpress contamos con un equipo de redactores especializados que producen artículos patrocinados atractivos, originales y de calidad de alrededor de 500 palabras sobre una amplia gama de temas.

La originalidad y la cantidad de palabras es fundamental en un artículo invitado. Los buscadores dan menos valor a los artículos de menos de 300 palabras y penalizan a quienes replican el contenido.

In these articles we include a link to the client’s website to generate two effects:

• Generate quality traffic to the client’s website that will help to increase your its and generate sales
• Boost the search engine rankings of the client’s website.  By achieving this, users will find it just when they are looking for something related to its offer of products or services

Methodology for guest posts writing in Linkingpress

These are the 7 steps that our specialized writing team follows to prepare sponsored articles:

1. We create a friendly SEO title

Incluimos la(s) palabra(s) clave(s) en el título del artículo, que debe tener hasta 60 caracteres. Esto es así, porque es el máximo alcance que los buscadores pueden mostrar en sus resultados.

It is not convenient to repeat the keyword (s) several times, because it is not natural and the title is over-optimized.

In addition, each title has to be unique, because it could generate confusion for both users and the search engine.

2. We write a first paragraph that answers to users needs

Es fundamental que el primer párrafo responda a las necesidades de los usuarios. En caso contrario no podrá seguir leyendo y abandonar la web.

In addition, we include the keyword (s) to be in line with the main theme. This is also part of the optimization process.

3. We include the keyword (s) in the article and headings

It is important that keyword (s) are included several times throughout the article. The number will depend on the length of the content, but it should be included at least 5 times.

Likewise, you must also include the keyword (s) in a heading. This is done to indicate the internet search engines about the structure and content of the article.

4. We use related keyword (s)

Se recomienda utilizar expresiones relacionadas que den contexto a la(s) palabra(s) principal(es) y ayuden a darle coherencia a todo el contenido.

These related words can also be synonyms or expressions used in different contexts, even in specialized fields.

With its use, the exaggerated repetition of the main keyword (s) is reduced. This can really be penalized by search engines and generate a bad user experience.

5. We include a call to action.

The viral power that a simple phrase may generates with the reader should not be underestimated.

In fact, one of the problems with many blogs and websites is that they have lost their power to generate meaningful conversations, because people prefer to comment on social networks.

If comments are generated or content is shared through social networks, it will have a better consideration among search engines.

6. We add an external link to a quality site

This topic is complex, because it may not be shared by all clients. We recommend including an external link to a quality site (an online media, Wikipedia, etc.). You have to think that search engines understand that you are adding value to the reader by providing other sources of information that can improve your experience.

The reason why some clients disagree with adding an external link is because they fear that the SEO effect for their link will lose steam. We clarify that this is not the case, but the client’s position must be respected.

7. We use professional SEO optimization tools

La optimización SEO del contenido que preparamos para nuestros clientes se optimiza utilizando herramientas profesionales como Yoast o Rankmath.

They are one of the most used to have a positive effect on Google rankings.

Artículos patrocinados premium de Linkingpress

Linkingpress ofrece a sus clientes la posibilidad de aumentar la extensión de sus artículos patrocinados hasta 1000 o 1500 palabras a través de un servicio premium a un precio realmente competitivo.

La extensión de los contenidos es un factor fundamental a la hora de obtener una valoración positiva entre los buscadores. Se entiende que un artículo con más datos aportará más información al lector y satisfacerá su necesidad en lugar de seguir investigando en otros sitios web.

How to purchase a guest posts in Linkingpress?

Con el servicio de publicaciones de invitados de Linkingpress puedes publicar tu nota de prensa en uno de los 6000 blogs o medios online de alta calidad.

El proceso es sencillo, como te mostramos en este vídeo:

Register in Linkingpress to enjoy our services.

If you have any questions, we can hold a free phone call or virtual meeting. Click on our mascot Elink to choose an appointment with our specialists.

Remember that you can always contact us in writing for any question you want to ask us in writing.s